Our work process

Human Centered Design


Banafsajeel’s research started with a week of interviews at the traditional souk focused on understanding the local artisans using IDEO’s Human-Centered-Design approach. Luckily, through conversations we thoroughly enjoyed, our incorrect assumptions were revealed. Most importantly, the majority of artisans were not making handicrafts and selling them in order to secure their financial needs and earn a sustainable income as our team of collaborators expected. Rather, artisans participated in the souk because they loved the social aspect of sharing creative skills and traditions that had been passed on to them by their mothers; They wanted to keep these ancient arts of weaving alive.

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Learn about traditional crafts in the GCC >>